CLIENT: Verséa Health, Inc.
DATE: March, 2023 - Present
LOCATION: Tampa, FL
Verséa Health, Inc. is a transformative healthcare company committed to delivering innovative, high-value diagnostic and therapeutic lab-based solutions across a broad range of diseases.
I worked as the graphic designer for the Diagnostic and Corporate divisions of the company. The work posted here reflects not only my efforts to follow pre-established brand standards, but also my attempts to develop and optimize these standards.
Included are designs for web banners, websites, landing pages, direct mail postcards, coupons, tradeshow booths, roll-up banners, and various other marketing materials that fully represent the brand of Verséa. I was truly honored to work on this wide of an array of projects for the company.
At Verséa, I was tasked with creating a few different direct mailers aimed at targeting urgent care centers. We wanted to emphasize the Accula RT-PCR device as well as our in-house POL laboratory services. Additionally, I created a more generalized direct mail ad for UCC's that focused on different services that Verséa could offer them.
Unlike a lot of the more B2B oriented materials that make up the majority of my body of work at Verséa, the coupon I designed to be used in retail outlets like 7-ELEVEN is more vibrant. My goal was to craft a dynamic advertisement for the Easy Lab product line that would catch the eye of any consumer handed the coupon.
In addition to creating the printed materials and social media posts, I also designed a few websites for some of the company's newest projects. Also included are landing page designs for specific products/events that clickers can input their contact information into.
These works were created Shopify, HubSpot, and WordPress.
CLIASupply is a web shop created by Verséa to sell POC and OTC diagnostics testing and other medical supplies.
With these web banners, I aimed to find a balance between the sterile branding typically found in medical websites and more eye-catching advertisements seen on D2C web shops.
